One of the hardest parts of marketing is getting your strategy right in the first place. After a strategy, you can create and execute on your plan. Having a plan keeps you confident that you’re moving in the direction of your goals. It’s easy to get busy and distracted. That’s why you need to set aside time to plan and create – so you can produce content on a consistent schedule. So ask yourself the following content strategy questions…
7 Questions to Ask Before You Create a Content Strategy:
- What are your intentions and goals for creating content?
- Who are you writing for?
- How often should you be sharing?
- Will you use themes or holidays to tie your content together?
- What should you be writing about?
- How will you know if you’re getting results from your content?
- What does your 90 Day Plan look like?
To get started with answering these seven content strategy questions, sign up for your free content plan lessons. The Content Plan Guide covers quick, actionable advice on how to use content to grow your business. 7 lessons, deliver to your inbox each day.
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Here’s what we’ll cover:
Lesson #1 – What are your intentions and goals for creating content?
How will content help your business or blog? Are you wanting newsletter signups, event registrations, downloads, shares, visits etc? Or some combination of the above? As with starting any new project, it’s important to know what your goals are and how you’ll measure them.
Lesson #2 – Discover what you should be writing about
A good content plan includes a look at who your audience or readers are? How to know where to focus your niche. This lesson is all about asking yourself what do you know and what do other people want to know? Plus tips and tools for SEO.
Lesson #3: Decide your post frequency & available resources
How frequently can you commit to publishing? Monthly, weekly, weekdays, daily, 4x day etc.? Selecting a frequency helps you plan the rest of your marketing and your resources (such as as other team members, authors, guest posts etc.).
Lesson #4 – Using themes and holidays to tie your content together
Picking monthly themes (even if just internally) can help you not only think of post ideas, but also tie your content together in a cohesive way. You can use monthly or weekly topics, categories, or themes. Plus, consider how holidays impact your content schedule. It helps to keep an eye on current events and holidays when planning future posts, even if not every holiday affects your business.
Lesson #5 – Brainstorm new content
Now that you have a full list of themes, it’s time to brainstorm new content ideas. This includes whether you will you do any series type posts and tips and tools for coming up with content ideas.
Lesson #6 – Getting results from your content
How does your content tie back into your business? Measuring the results of your content is a long game. We’ll cover how content is an important piece in launching any new products, events, contests etc. Plus, we’ll take a look at what you have planned for the coming year, and how you plan to distribute and promote the content that you’re creating (for example: your newsletter, social media, Pinterest campaign, blog partnership, blogger outreach, some combo of above etc.)
Lesson #7 – Your 90 Day Plan
In the final lesson, we’ll map out your next 90 days of content and commit to consistent writing. After your plan is in place, you’ll check in on it to make adjustments. Need to lower frequency? Do it! Ditching a theme? That’s learning and progress!
To get started, sign up for your free content plan lessons.
Like saving time?
Get the lessons and instant access to the 2017 Editorial Calendar Template. The purpose of this Editorial Calendar Template is to plan out your content for the year. With an editorial calendar template, you can keep track of post ideas, the status of posts, holidays, monthly themes, goals, and even how you plan to market your content. Get it now for $24.