Newsletter content ideas

You don’t have to blog.

There are plenty of things you can create to connect with your audience and grow your business, beyond blogging. If you do blog, highlighting that content in your newsletter is a no-brainer. However, it can be challenging sometimes to come up with content ideas for your newsletter that isn’t just a syndication of your blog.

Newsletter content ideas

If you don’t blog, or just need some new ideas to mix things up for your newsletter content, here are…

33 things to highlight instead:

  • Your new products/services
  • Featured or sale products/services/brands
  • Reviews of products/services
  • Giveaways and contests
  • Industry-related news from around the web
  • Events – your events, local events, online events, upcoming, past etc.
  • Partner companies or brands – profiles, features, interviews
  • Promote others as a resource
  • Seasonal content – holiday-related, National holidays, made-up fun holidays, other seasonal
  • Current events – that apply to your audience
  • Popular content that you’ve been sharing on other social channels – Facebook, Pinterest, Twitter etc.
  • Recaps of past events
  • Photos
  • Customer or reader profiles – how they use your product, things they’ve learned, tips/tricks etc.
  • Exclusive content – invites to limited-capacity events, sales etc.
  • News coverage or publicity your brand or network is receiving
  • Your news – new website features, growth, how things work, employee features
  • Tips and tricks – “Did you know”, unique selling propositions (USP), help or customer service documentation, FAQ, explainers etc.
  • Quotes
  • Series or themes – creating the ultimate resource on X or a consistent column
  • Survey your readers
  • Publish the results of a survey
  • Create videos and promote them via your newsletter
  • Create a course or training material
  • Tell stories
  • Opinion piece or editorial letter
  • Ask questions
  • Testimonials
  • Custom offers/content based on user activity
  • Customer questions and answers or…
  • Customer questions that are unanswered for the community to help with
  • Case studies/white papers
  • Checklists or download

Remember, your newsletter is where your most loyal readers usually are. They invited you to their inbox. Treat subscribers well, be fun and helpful – but don’t waste their time.

Have any ideas to add? Add them in the comments below!

  1. Thanks for the list Olivia, it’s always useful to help our clients find other ways to share their expertise in a way that’s meaningful to them. The only extra tip I would add probably falls under “Promote others as a resource.” I tell my clients to find 5 “rockstars” in their industry. People who are doing a fantastic job that they can look upto or emulate.

    It’s always fun writing about what people are doing right with their business or their way of doing things.