Marketing Attribution in Google Analytics: 5 Essential Reports

This is Part IV in a series on Metrics + Measurement for Beginners. Start at the beginning with How to Measure Success of Your Marketing Campaigns. A few years ago, I was on the hunt for a new bike. I looked at bike shops, read blogs, searched for reviews, and asked friends. Then I saw a blog post […]

How To Set Up Goals in Google Analytics + 2 That You’ll Actually Use

Have you ever logged in to Google Analytics – “ooh pretty!”, poked around “oooh fun graph!”, thought “there’s so much information here!” and then moved on to the next part of your day? Not returning to Google Analytics until a month or so later? Sound familiar? Well, today we’re going to jump in and set up […]