Why you need an email onboarding flowchart

Why You Need an Onboarding Email Flowchart

Before you create an email marketing strategy, there are some things that can make your work a little easier. This post is all about assembling your toolkit — before launching straight into a strategy. One of the first things I do when working with a new client is to do a communication audit – including creating an email onboarding flowchart. […]

Marketing metrics

Marketing Metrics: Do Something With Your Data

This is Part III in a series on Metrics + Measurement for Beginners. Start at the beginning with How to Measure Success of Your Marketing Campaigns. After settling on our goals and making some estimates, the next step of measuring our marketing campaign is all about taking action. Start the campaign, keeping in mind the goals and […]

13 E-Commerce Optimization Tips You Can Learn from Icebreaker’s Mistakes

Case Study: In this new series on Early Bird Strategy, I’ll be exploring real companies and real sites. Whether it’s a full site review or a quick list of things that you can optimize, I hope we can all learn from their mistakes. One of my favorite things about working in the online space is […]