Campaign conversion

How to Track Email Campaigns in Google Analytics

A colleague recently asked me how to track the effectiveness of an email campaign on getting donations and volunteer signups on their website. Here’s her questions: As a non-profit, we want to be able to track how effective our email newsletter is in generating donations and volunteer signups. I can see how many opens and clicks we’re […]

Questions Answered

Email Frequency – How Often Should You Send?

A reader recently asked me about how often to send to your list and since it’s not the first time I’ve been asked this, I thought it would be a great discussion here. Here’s his question: I have a quick question for you. My company has a small {what they do} training resource. We currently have […]