Do you have a solid strategy for your email marketing?
Maybe you’ve been collecting – building a list – but haven’t sent any emails yet.
Or maybe you’ve been kicking your weekly email out the door for years. But you haven’t stepped back to see if it’s “working”.
Or maybe you have tons of content and ideas. But you just don’t have time to figure out how it fits into email marketing.
Or maybe you’ve been tasked with creating an email marketing strategy. But you’re just not sure where to start.
The answer to all these problems comes back to strategy. My intention with this book is to help you grow your business through email marketing. You want your customers and readers excited to see your emails (or at least not annoyed). You want to be confident that you’re sending the right things, to the right people, at the right time. You want to view email as your best marketing channel. You want email to help you increase revenue and create happy customers.
I’ve created this book from 11 years of helping small to mid-size businesses. The last two years of running an email marketing consultancy, I’ve been fielding many of the same questions. People like you – asking how to do email marketing “the right way”. This is a step-by-step guide for defining your own email marketing strategy. I will help you create a strategy that’s perfect for your business. Don’t just cobble together email best practices and the latest marketing tactics.
You’ll follow the same methods that I use with my clients.
The lessons in the this book are based on research and the most common learnings from my clients. If you’re not ready to hire a consultant to analyze your email marketing and create a strategy, this book is for you. A do-it-yourself guide to creating a rock-solid email marketing strategy. Jump into your email marketing with direction. Less floundering, more action, more results.