Before you create an email marketing strategy, there are some things that can make your work a little easier. This post is all about assembling your toolkit — before launching straight into a strategy. One of the first things I do when working with a new…
When you’re just starting out with email marketing, growing your list can feel so slow. If you’re also just starting out with your business in general – versus just adding email marketing to an existing platform, it can feel even slower! Today,…
Do you need an email list? Likely, but maybe not… yet. Since I run an email marketing consultancy, you would guess that my answer to that question would be a resounding “YES!” It’s not always. Lately, everyone is talking about growing a…
A client recently asked me about customer segmentation and how that applies to your email list. Here’s her question: “As you know, we recently moved to MailChimp. We want to use customer segments, but we’re not sure where to start. When we were with {last email…
We don’t like checklists. They can be painstaking. They’re not much fun. But I don’t think the issue here is mere laziness. There’s something deeper, more visceral going on when people walk away not only from saving lives but from making money.…
One thing that can be challenging about marketing attribution is not know what is “normal” and what could be optimized. I’ve talked about the customer “journey/path” and marketing attribution a bit in the past. While no business is exactly the same, there’s always something…
A colleague recently asked me how to track the effectiveness of an email campaign on getting donations and volunteer signups on their website. Here’s her questions: As a non-profit, we want to be able to track how effective our email newsletter is in…
You don’t have to blog. There are plenty of things you can create to connect with your audience and grow your business, beyond blogging. If you do blog, highlighting that content in your newsletter is a no-brainer. However, it can be challenging sometimes to come…
