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2022 Blog Planning Template & Free Guide to Create an Editorial Calendar

This blog planning template – freshly updated for 2022 – helps you plan your content, grow your traffic, and save time in the process.…

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4 Ways to Grow Your Email List

When you’re just starting out with email marketing, growing your list can feel so slow. If you’re also just starting out with your business…

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Why You Should Be Building an Email List

Do you need an email list? Likely, but maybe not… yet. Since I run an email marketing consultancy, you would guess that my answer…

Read More
Blog Planning Template 2022
Blogging

2022 Blog Planning Template & Free Guide to Create an Editorial Calendar

December 1, 2021

This blog planning template – freshly updated for 2022 – helps you plan your content, grow your traffic, and save time in the process. A content plan or strategy helps you produce the right content, for the right people, at the right time. An editorial calendar template gives…

by Olivia Raymer
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Holiday Marketing
E-Commerce• Productivity

9 Ways to Prep Your Business for the Season: Holiday Marketing Tips

November 1, 2019

With the holidays approaching, it’s not too late to get your business and marketing prepped for the shopping season. Depending on your business, this is either the hectic and exciting busy season (retail/ecommerce) or if you are on the consulting side, it might be time…

by Olivia Raymer
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Why you need an email onboarding flowchart
Email Marketing

Why You Need an Onboarding Email Flowchart

April 22, 2016

Before you create an email marketing strategy, there are some things that can make your work a little easier. This post is all about assembling your toolkit — before launching straight into a strategy. One of the first things I do when working with a new…

by Olivia Raymer
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Grow Your Email List
Email Marketing

4 Ways to Grow Your Email List

February 22, 2016

When you’re just starting out with email marketing, growing your list can feel so slow. If you’re also just starting out with your business in general – versus just adding email marketing to an existing platform, it can feel even slower! Today,…

by Olivia Raymer
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4 Reasons You Should Be Building an Email List
Email Marketing

Why You Should Be Building an Email List

November 17, 2015

Do you need an email list? Likely, but maybe not… yet. Since I run an email marketing consultancy, you would guess that my answer to that question would be a resounding “YES!” It’s not always. Lately, everyone is talking about growing a…

by Olivia Raymer
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This is an example of a Segment in MailChimp
Email Marketing

When You Should Use Lists, Groups, Fields, & Segments in MailChimp

October 5, 2015

A client recently asked me about customer segmentation and how that applies to your email list. Here’s her question: “As you know, we recently moved to MailChimp. We want to use customer segments, but we’re not sure where to start. When we were with {last email…

by Olivia Raymer
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Email Marketing

Email Marketing Checklist Cheat Sheet: Free Download

June 1, 2015

We don’t like checklists. They can be painstaking. They’re not much fun. But I don’t think the issue here is mere laziness. There’s something deeper, more visceral going on when people walk away not only from saving lives but from making money.…

by Olivia Raymer
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Customer path travel - large
Email Marketing• Measuring & Testing

Where is email marketing on your customer path to purchase?

February 3, 2015

One thing that can be challenging about marketing attribution is not know what is “normal” and what could be optimized. I’ve talked about the customer “journey/path” and marketing attribution a bit in the past. While no business is exactly the same, there’s always something…

by Olivia Raymer
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