This blog planning template – freshly updated for 2022 – helps you plan your content, grow your traffic, and save time in the process. A content plan or strategy helps you produce the right content, for the right people, at the right time. An editorial calendar template gives…
With the holidays approaching, it’s not too late to get your business and marketing prepped for the shopping season. Depending on your business, this is either the hectic and exciting busy season (retail/ecommerce) or if you are on the consulting side, it might be time…
Before you create an email marketing strategy, there are some things that can make your work a little easier. This post is all about assembling your toolkit — before launching straight into a strategy. One of the first things I do when working with a new…
When you’re just starting out with email marketing, growing your list can feel so slow. If you’re also just starting out with your business in general – versus just adding email marketing to an existing platform, it can feel even slower! Today,…
Do you need an email list? Likely, but maybe not… yet. Since I run an email marketing consultancy, you would guess that my answer to that question would be a resounding “YES!” It’s not always. Lately, everyone is talking about growing a…
A client recently asked me about customer segmentation and how that applies to your email list. Here’s her question: “As you know, we recently moved to MailChimp. We want to use customer segments, but we’re not sure where to start. When we were with {last email…
We don’t like checklists. They can be painstaking. They’re not much fun. But I don’t think the issue here is mere laziness. There’s something deeper, more visceral going on when people walk away not only from saving lives but from making money.…
One thing that can be challenging about marketing attribution is not know what is “normal” and what could be optimized. I’ve talked about the customer “journey/path” and marketing attribution a bit in the past. While no business is exactly the same, there’s always something…
