One of the first things you probably think about when you’re setting up a new business is “I need a website!” Another important thing to get nailed down right away is an email address at your new domain name. There are several reasons to…
Mailchimp can be so user-friendly that sometimes we might forget how powerful it can be. Compared to more “robust” software that costs thousands per month it might seem over-simplified and not powerful enough. Unless you’re a Fortune 500 however, I would challenge…
If I had a dollar for every time someone told me that they tried paid search advertising through Google AdWords and “threw a few dollars in there” and then weren’t sure if they accomplished anything, I would be a rich lady. If…
Email Marketing• Measuring & Testing
How To Set Up Goals in Google Analytics + 2 That You’ll Actually Use
December 9, 2013Have you ever logged in to Google Analytics – “ooh pretty!”, poked around “oooh fun graph!”, thought “there’s so much information here!” and then moved on to the next part of your day? Not returning to Google Analytics until a month or…
“What WordPress plugins do I need?” is a question I get asked frequently. While there a ton of great plugins that fit unique people and situation, here are my top 10 baseline plugins that I recommend installing first thing on most WordPress…
E-Commerce
13 E-Commerce Optimization Tips You Can Learn from Icebreaker’s Mistakes
November 12, 2013Case Study: In this new series on Early Bird Strategy, I’ll be exploring real companies and real sites. Whether it’s a full site review or a quick list of things that you can optimize, I hope we can all learn from their…
One of the best and worst things about Facebook, is that anyone can create a page. Too harsh? The good news is that with so many people doing it wrong, there’s opportunity for you to up your game with a few simple…
SEO (search engine optimization) has a bad reputation these days. To non-technical folks it can seem confusing. And we often hear a lot of mixed messages about the dos and don’ts. SEO doesn’t have to feel impossible. By learning and applying little…