When You Should Use Lists, Groups, Fields, & Segments in MailChimp
A client recently asked me about customer segmentation and how that applies to your email list. Here’s her question: “As you know, we recently moved to MailChimp. We want to use customer segments, but we’re not sure where to start. When we were with {last email marketing software}, we just had one list. Now, it looks like we have the […]
Email Marketing Checklist Cheat Sheet: Free Download
We don’t like checklists. They can be painstaking. They’re not much fun. But I don’t think the issue here is mere laziness. There’s something deeper, more visceral going on when people walk away not only from saving lives but from making money. It somehow feels beneath us to use a checklist, an embarrassment. It runs […]
Moving ‘Dreamers’ to ‘Do-ers’ with a 30-Day Email Course
This is a Client Story of some of my work for BootsnAll Travel. I was a Product Manager at BootsnAll, meaning that I managed the planning and lifecycle of many of our Round the World travel resources. For this project, I was also responsible for marketing, graphic design, and half of the email content writing. The […]
My name is Olivia Raymer and I’m an email marketing strategist and consultant from Portland, Oregon.
I’ve worked with startups like Good Eggs, BootsnAll Travel, and Stand In. My consultancy helps businesses grow (and make more money) through their email marketing and content.
If you want to learn more about me, check out my actionable marketing blog or follow me on twitter.