Customer path travel - large

Where is email marketing on your customer path to purchase?

One thing that can be challenging about marketing attribution is not know what is “normal” and what could be optimized. I’ve talked about the customer “journey/path” and marketing attribution a bit in the past. While no business is exactly the same, there’s always something to learn when you stack up your business next to others in the […]

Campaign conversion

How to Track Email Campaigns in Google Analytics

A colleague recently asked me how to track the effectiveness of an email campaign on getting donations and volunteer signups on their website. Here’s her questions: As a non-profit, we want to be able to track how effective our email newsletter is in generating donations and volunteer signups. I can see how many opens and clicks we’re […]

Newsletter content ideas

33 Newsletter Content Ideas: When You Don’t Blog

You don’t have to blog. There are plenty of things you can create to connect with your audience and grow your business, beyond blogging. If you do blog, highlighting that content in your newsletter is a no-brainer. However, it can be challenging sometimes to come up with content ideas for your newsletter that isn’t just a syndication of […]

Questions Answered

Email Frequency – How Often Should You Send?

A reader recently asked me about how often to send to your list and since it’s not the first time I’ve been asked this, I thought it would be a great discussion here. Here’s his question: I have a quick question for you. My company has a small {what they do} training resource. We currently have […]

landing page RTW30

Moving ‘Dreamers’ to ‘Do-ers’ with a 30-Day Email Course

This is a Client Story of some of my work for BootsnAll Travel. I was a Product Manager at BootsnAll, meaning that I managed the planning and lifecycle of many of our Round the World travel resources. For this project, I was also responsible for marketing, graphic design, and half of the email content writing. The […]