Welcome 2015! The new year brings new beginnings, renewed aspirations and will power in our personal lives. It’s also a great time to take a step back on the business side. Here are 15 things to do for a fresh start this…
A colleague recently asked me how to track the effectiveness of an email campaign on getting donations and volunteer signups on their website. Here’s her questions: As a non-profit, we want to be able to track how effective our email newsletter is in…
One of the struggles I hear repeatedly from fellow consultants, startups, and solopreneurs is that they don’t have a logo or consistent branding and are struggling with whether to invest in branding now or wait. My recommendation is to get started with a typographic logo. When you create…
You don’t have to blog. There are plenty of things you can create to connect with your audience and grow your business, beyond blogging. If you do blog, highlighting that content in your newsletter is a no-brainer. However, it can be challenging sometimes to come…
A reader recently asked me about how often to send to your list and since it’s not the first time I’ve been asked this, I thought it would be a great discussion here. Here’s his question: I have a quick question for…
Email Marketing• Measuring & Testing
Marketing KPI Examples: Choosing Metrics That Matter
June 4, 2014Maybe you already have a social media strategy and content strategy and plan in progress. Great! The next step is figuring out how you’ll measure it – to see if all that work is making a difference. Choosing metrics that matter to…
This is Part IV in a series on Metrics + Measurement for Beginners. Start at the beginning with How to Measure Success of Your Marketing Campaigns. A few years ago, I was on the hunt for a new bike. I looked at bike shops,…
KPI Template is Part III in a series on Metrics + Measurement for Beginners. Start at the beginning with How to Measure Success of Your Marketing Campaigns. After settling on our goals and making some estimates, the next step of measuring our marketing…