A reader recently asked me about how often to send to your list and since it’s not the first time I’ve been asked this, I thought it would be a great discussion here. Here’s his question: I have a quick question for…
Email Marketing• Measuring & Testing
Marketing KPI Examples: Choosing Metrics That Matter
June 4, 2014Maybe you already have a social media strategy and content strategy and plan in progress. Great! The next step is figuring out how you’ll measure it – to see if all that work is making a difference. Choosing metrics that matter to…
This is a Client Story of some of my work for BootsnAll Travel. I was a Product Manager at BootsnAll, meaning that I managed the planning and lifecycle of many of our Round the World travel resources. For this project, I was also…
Mailchimp can be so user-friendly that sometimes we might forget how powerful it can be. Compared to more “robust” software that costs thousands per month it might seem over-simplified and not powerful enough. Unless you’re a Fortune 500 however, I would challenge…
Email Marketing• Measuring & Testing
How To Set Up Goals in Google Analytics + 2 That You’ll Actually Use
December 9, 2013Have you ever logged in to Google Analytics – “ooh pretty!”, poked around “oooh fun graph!”, thought “there’s so much information here!” and then moved on to the next part of your day? Not returning to Google Analytics until a month or…