This blog planning template – freshly updated for 2022 – helps you plan your content, grow your traffic, and save time in the process. A content plan or strategy helps you produce the right content, for the right people, at the right time. An editorial calendar template gives…
Before you create an email marketing strategy, there are some things that can make your work a little easier. This post is all about assembling your toolkit — before launching straight into a strategy. One of the first things I do when working with a new…
Marketing KPI Examples: Choosing Metrics That Matter
June 4, 2014Maybe you already have a social media strategy and content strategy and plan in progress. Great! The next step is figuring out how you’ll measure it – to see if all that work is making a difference. Choosing metrics that matter to…
KPI Template is Part III in a series on Metrics + Measurement for Beginners. Start at the beginning with How to Measure Success of Your Marketing Campaigns. After settling on our goals and making some estimates, the next step of measuring our marketing…
How to Calculate ROI: Here’s Why You Need a Fill-in-the-Blank Template
May 6, 2014This is Part II in a series on Metrics + Measurement for Beginners. Start at the beginning with How to Measure Success of Your Marketing Campaigns. We’ve figured out the what and why of our marketing campaign with measuring success (goal, idea,…