KPI Template

Where to Start with Choosing Metrics & KPIs That Matter

Maybe you already have a social media strategy and content strategy and plan in progress. Great! The next step is figuring out how you’ll measure it – to see if all that work is making a difference. I’m a broken record on this one, but one of the most important things to do before you begin any […]

ROI Calculator

How to Calculate ROI: Here’s Why You Need a Fill-in-the-Blank Template

This is Part II in a series on Metrics + Measurement for Beginners. Start at the beginning with How to Measure Success of Your Marketing Campaigns. We’ve figured out the what and why of our marketing campaign with measuring success (goal, idea, desired action, success, measure). The next step deals more with the “how”  – estimating […]

How to Measure Success

How To Measure Success of Your Marketing Campaigns

How much revenue do you need to generate off an Adwords campaign just to break even? What is break even? How many impressions do you need to even make one sale? How do you know whether your latest Facebook campaign “worked”? How do you measure the value of a guest post? While the creative side of […]

Picking the best web hosting

How to Pick the Best Website Hosting for Your Situation

One of the first steps to setting up your own website or blog is to determine where it will live on the Internet – formally called hosting or web hosting. This guide is everything you need to know to get started. Want to get right to work? Skip ahead to the recommendations. Table of Contents: […]

Beginner's Guide to Google Webmaster Tools

Beginner’s Guide to Google Webmaster Tools: 12 Ways to Grow Your Blog

When was the last time you heard the word “webmaster”? It’s a little old school, but even Google still uses the term. Did you know there are a ton of free tools hidden inside Google Webmaster Tools that can help you grow your blog? Table of Contents: 1. Get everything ready 2. Add and verify […]