ROI Calculator

How to Calculate ROI: Here’s Why You Need a Fill-in-the-Blank Template

This is Part II in a series on Metrics + Measurement for Beginners. Start at the beginning with How to Measure Success of Your Marketing Campaigns. We’ve figured out the what and why of our marketing campaign with measuring success (goal, idea, desired action, success, measure). The next step deals more with the “how”  – estimating […]

WordPress settings

7 Quick WordPress Default Settings You Need to Change

Pressing the “one-click” install for WordPress is just the beginning to getting your blog off the ground. While the next biggie is finding a template that you love, it’s also important to take a few minutes to change some of the default settings in WordPress. Taking the time to make these initial changes will save […]

Picking the best web hosting

How to Pick the Best Website Hosting for Your Situation

One of the first steps to setting up your own website or blog is to determine where it will live on the Internet – formally called hosting or web hosting. This guide is everything you need to know to get started. Want to get right to work? Skip ahead to the recommendations. Table of Contents: […]

Beginner's Guide to Google Webmaster Tools

Beginner’s Guide to Google Webmaster Tools: 12 Ways to Grow Your Blog

When was the last time you heard the word “webmaster”? It’s a little old school, but even Google still uses the term. Did you know there are a ton of free tools hidden inside Google Webmaster Tools that can help you grow your blog? Table of Contents: 1. Get everything ready 2. Add and verify […]

How to pick a domain name

How to Choose a Domain Name: 10 Steps to Uncover Your Best Ideas

While I could be snarky and say: “Step #1: go to Namecheap, type in a url, click purchase. You’re done!” That’s not why you’re here! Buying the domain name is the easy part. It’s picking a domain that can be tricky. Often times your business or name will already be taken, sometimes it makes sense to […]