Why you need an email onboarding flowchart

Why You Need an Onboarding Email Flowchart

Before you create an email marketing strategy, there are some things that can make your work a little easier. This post is all about assembling your toolkit — before launching straight into a strategy. One of the first things I do when working with a new client is to do a communication audit – including creating an email onboarding flowchart. […]

4 Ways to Grow Your Email List

When you’re just starting out with email marketing, growing your list can feel so slow. If you’re also just starting out with your business in general – versus just adding email marketing to an existing platform, it can feel even slower! Today, let’s talk about list growth. Everyone wants a bigger list. Why? Well they […]

7 Questions to Ask When Creating Your Content Strategy

One of the hardest parts of marketing is getting your strategy right in the first place. After a strategy, you can create and execute on your plan. Having a plan keeps you confident that you’re moving in the direction of your goals. It’s easy to get busy and distracted. That’s why you need to set aside time to plan and […]

Campaign conversion

How to Track Email Campaigns in Google Analytics

A colleague recently asked me how to track the effectiveness of an email campaign on getting donations and volunteer signups on their website. Here’s her questions: As a non-profit, we want to be able to track how effective our email newsletter is in generating donations and volunteer signups. I can see how many opens and clicks we’re […]

Design Seeds

How to Create a Brand Style Guide in 9 Steps

One of the struggles I hear repeatedly from fellow consultants, startups, and solopreneurs is that they don’t have a logo or consistent branding and are struggling with whether to invest in branding now or wait. My recommendation is to get started with a typographic logo. When you create a basic branding and style guide for yourself, you can start taking yourself a […]