Where is email marketing on your customer path to purchase?
One thing that can be challenging about marketing attribution is not know what is “normal” and what could be optimized. I’ve talked about the customer “journey/path” and marketing attribution a bit in the past. While no business is exactly the same, there’s always something to learn when you stack up your business next to others in the […]
Marketing Attribution in Google Analytics: 5 Essential Reports
This is Part IV in a series on Metrics + Measurement for Beginners. Start at the beginning with How to Measure Success of Your Marketing Campaigns. A few years ago, I was on the hunt for a new bike. I looked at bike shops, read blogs, searched for reviews, and asked friends. Then I saw a blog post […]
Marketing Metrics: Do Something With Your Data
This is Part III in a series on Metrics + Measurement for Beginners. Start at the beginning with How to Measure Success of Your Marketing Campaigns. After settling on our goals and making some estimates, the next step of measuring our marketing campaign is all about taking action. Start the campaign, keeping in mind the goals and […]
How to Calculate ROI: Here’s Why You Need a Fill-in-the-Blank Template
This is Part II in a series on Metrics + Measurement for Beginners. Start at the beginning with How to Measure Success of Your Marketing Campaigns. We’ve figured out the what and why of our marketing campaign with measuring success (goal, idea, desired action, success, measure). The next step deals more with the “how” – estimating […]
My name is Olivia Raymer and I’m an email marketing strategist and consultant from Portland, Oregon.
I’ve worked with startups like Good Eggs, BootsnAll Travel, and Stand In. My consultancy helps businesses grow (and make more money) through their email marketing and content.
If you want to learn more about me, check out my actionable marketing blog or follow me on twitter.